{"id":28721,"date":"2025-12-13T11:47:02","date_gmt":"2025-12-13T04:47:02","guid":{"rendered":"https:\/\/thailandstory.info\/?p=28721"},"modified":"2025-12-13T11:47:12","modified_gmt":"2025-12-13T04:47:12","slug":"%e0%b8%81%e0%b8%a3%e0%b8%b8%e0%b8%87%e0%b8%a8%e0%b8%a3%e0%b8%b5-%e0%b8%84%e0%b8%a7%e0%b9%89%e0%b8%b2%e0%b8%a3%e0%b8%b2%e0%b8%87%e0%b8%a7%e0%b8%b1%e0%b8%a5-mat-award-2025-%e0%b8%aa","status":"publish","type":"post","link":"https:\/\/thailandstory.info\/?p=28721","title":{"rendered":"\u0e01\u0e23\u0e38\u0e07\u0e28\u0e23\u0e35 \u0e04\u0e27\u0e49\u0e32\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25 \u201cMAT Award 2025\u201d \u0e2a\u0e32\u0e02\u0e32 Sustainable Marketing"},"content":{"rendered":"<p><!--more--><strong>\u0e01\u0e23\u0e38\u0e07\u0e40\u0e17\u0e1e\u0e2f\u00a0(12 \u0e18\u0e31\u0e19\u0e27\u0e32\u0e04\u0e21\u00a02568)\u00a0\u2013\u00a0\u0e01\u0e23\u0e38\u0e07\u0e28\u0e23\u0e35\u00a0(\u0e18\u0e19\u0e32\u0e04\u0e32\u0e23\u0e01\u0e23\u0e38\u0e07\u0e28\u0e23\u0e35\u0e2d\u0e22\u0e38\u0e18\u0e22\u0e32 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19)) \u0e42\u0e14\u0e22\u00a0\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e14\u0e27\u0e07\u0e01\u0e21\u0e25 \u0e25\u0e34\u0e21\u0e1b\u0e4c\u0e1e\u0e27\u0e07\u0e17\u0e34\u0e1e\u0e22\u0e4c\u00a0(\u0e02\u0e27\u0e32)\u00a0\u0e1b\u0e23\u0e30\u0e18\u0e32\u0e19\u0e04\u0e13\u0e30\u0e40\u0e08\u0e49\u0e32\u0e2b\u0e19\u0e49\u0e32\u0e17\u0e35\u0e48\u0e14\u0e49\u0e32\u0e19\u0e25\u0e39\u0e01\u0e04\u0e49<wbr \/>\u0e32\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 SME\u00a0\u0e41\u0e25\u0e30\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e21\u0e31\u0e19\u0e15\u0e34\u0e19\u0e35 \u0e2d\u0e31\u0e04\u0e23\u0e40\u0e2a\u0e23\u0e34\u0e0d\u00a0(\u0e0b\u0e49\u0e32\u0e22)\u00a0\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e2a\u0e32\u0e22\u0e07\u0e32\u0e19\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e18\u0e38<wbr \/>\u0e23\u0e01\u0e34\u0e08\u00a0\u0e23\u0e31\u0e1a\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25 Marketing Award of Thailand 2025 (MAT Award) \u0e43\u0e19\u0e2a\u0e32\u0e02\u0e32\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e17\u0e35\u0e48\u0e21\u0e35<wbr \/>\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e25\u0e34\u0e28\u0e14\u0e49\u0e32\u0e19\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19 (Sustainable Marketing)\u00a0\u0e08\u0e32\u0e01\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e40\u0e23\u0e47<wbr \/>\u0e08\u0e43\u0e19\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23 Krungsri ESG Awards \u0e41\u0e25\u0e30 Krungsri ESG Academy \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07 \u0e42\u0e14\u0e22\u0e01\u0e32\u0e23\u0e21\u0e2d\u0e1a\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e08\u0e31\u0e14\u0e02\u0e36\u0e49<wbr \/>\u0e19\u0e42\u0e14\u0e22\u0e2a\u0e21\u0e32\u0e04\u0e21\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e2b\u0e48\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22<\/strong><\/p>\n<div>\u0e17\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 Krungsri ESG Awards \u0e41\u0e25\u0e30 Krungsri ESG Academy \u0e21\u0e35\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e2a\u0e19\u0e31\u0e1a\u0e2a\u0e19\u0e38\u0e19\u0e41\u0e25\u0e30\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e2a\u0e23\u0e49<wbr \/>\u0e32\u0e07\u0e28\u0e31\u0e01\u0e22\u0e20\u0e32\u0e1e\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 SME \u0e40\u0e2b\u0e47\u0e19\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34<wbr \/>\u0e19\u0e07\u0e32\u0e19\u0e15\u0e32\u0e21\u0e41\u0e19\u0e27\u0e17\u0e32\u0e07 ESG \u0e41\u0e25\u0e30\u0e40\u0e23\u0e34\u0e48\u0e21\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e1c\u0e48\u0e32\u0e19\u0e2a\u0e39\u0e48<wbr \/>\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37<wbr \/>\u0e19 \u0e42\u0e14\u0e22\u0e21\u0e35\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23 Krungsri ESG Academy \u0e40\u0e1b\u0e47\u0e19\u0e01\u0e25\u0e44\u0e01\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e28\u0e31<wbr \/>\u0e01\u0e22\u0e20\u0e32\u0e1e\u0e41\u0e25\u0e30\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2d\u0e07\u0e04\u0e4c\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49\u0e43\u0e2b\u0e49\u0e01\u0e31<wbr \/>\u0e1a\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23 SME \u0e43\u0e19\u0e01\u0e32\u0e23\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a Transition Plan \u0e17\u0e35\u0e48\u0e19\u0e33\u0e44\u0e1b\u0e1b\u0e23\u0e31\u0e1a\u0e43\u0e0a\u0e49\u0e44\u0e14\u0e49\u0e08\u0e23\u0e34\u0e07 \u0e02\u0e13\u0e30\u0e17\u0e35\u0e48 Krungsri ESG Awards \u0e40\u0e1b\u0e23\u0e35\u0e22\u0e1a\u0e40\u0e2a\u0e21\u0e37\u0e2d\u0e19\u0e40\u0e27\u0e17\u0e35\u0e22\u0e01\u0e22\u0e48\u0e2d\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e15\u0e49<wbr \/>\u0e19\u0e41\u0e1a\u0e1a\u0e17\u0e35\u0e48\u0e21\u0e35\u0e41\u0e19\u0e27\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34<wbr \/>\u0e19\u0e07\u0e32\u0e19\u0e15\u0e32\u0e21\u0e2b\u0e25\u0e31\u0e01 ESG \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e23\u0e39\u0e1b\u0e18\u0e23\u0e23\u0e21 \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e17\u0e31\u0e49\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e41\u0e23\u0e07\u0e1a\u0e31\u0e19\u0e14\u0e32\u0e25\u0e43\u0e08\u0e43\u0e2b\u0e49\u0e18\u0e38<wbr \/>\u0e23\u0e01\u0e34\u0e08\u0e2d\u0e37\u0e48\u0e19 \u0e46 \u0e1b\u0e23\u0e31\u0e1a\u0e15\u0e31\u0e27\u0e15\u0e32\u0e21<\/div>\n<div><\/div>\n<div>\u0e01\u0e32\u0e23\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e2a\u0e30\u0e17\u0e49<wbr \/>\u0e2d\u0e19\u0e16\u0e36\u0e07\u0e04\u0e27\u0e32\u0e21\u0e21\u0e38\u0e48\u0e07\u0e21\u0e31\u0e48\u0e19\u0e02\u0e2d\u0e07\u0e01\u0e23\u0e38\u0e07\u0e28\u0e23\u0e35<wbr \/>\u0e43\u0e19\u0e01\u0e32\u0e23\u0e02\u0e31\u0e1a\u0e40\u0e04\u0e25\u0e37\u0e48\u0e2d\u0e19\u0e2a\u0e31\u0e07\u0e04\u0e21\u0e17\u0e35\u0e48\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37<wbr \/>\u0e19\u0e1c\u0e48\u0e32\u0e19\u0e01\u0e32\u0e23\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e42\u0e04\u0e23\u0e07\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e21\u0e35<wbr \/>\u0e1c\u0e25\u0e01\u0e23\u0e30\u0e17\u0e1a\u0e40\u0e0a\u0e34\u0e07\u0e1a\u0e27\u0e01\u0e15\u0e48\u0e2d\u0e2a\u0e34\u0e48\u0e07\u0e41\u0e27\u0e14\u0e25\u0e49\u0e2d\u0e21 \u0e2a\u0e31\u0e07\u0e04\u0e21 \u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e01\u0e33\u0e01\u0e31\u0e1a\u0e14\u0e39\u0e41\u0e25\u0e01\u0e34\u0e08\u0e01\u0e32\u0e23\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48<wbr \/>\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07 \u0e41\u0e25\u0e30\u0e22\u0e31\u0e07\u0e44\u0e14\u0e49\u0e15\u0e2d\u0e01\u0e22\u0e49\u0e33\u0e16\u0e36\u0e07\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e47\u0e19 Trusted Sustainable Partner \u0e17\u0e35\u0e48\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e0a\u0e48\u0e27\u0e22\u0e1e\u0e31\u0e12\u0e19\u0e32\u0e41\u0e25\u0e30\u0e22\u0e01\u0e23\u0e30\u0e14\u0e31\u0e1a SME \u0e44\u0e17\u0e22\u0e43\u0e2b\u0e49\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e31\u0e48\u0e19\u0e04\u0e07\u0e41\u0e25\u0e30\u0e22\u0e31\u0e48<wbr \/>\u0e07\u0e22\u0e37\u0e19<\/div>\n<div><\/div>\n<div><b>Krungsri Wins \u201cMAT Award 2025\u201d for Sustainable Marketing,<\/b><\/div>\n<div><b>Recognizing Success of Krungsri ESG Awards and Krungsri ESG Academy<\/b><\/div>\n<div><\/div>\n<div><b><i>Bangkok<\/i><\/b>\u00a0(12 December 2025) \u2013\u00a0<b>Krungsri\u00a0<\/b>(Bank of Ayudhya PCL), represented by\u00a0<b>Ms. Duangkamol Limpuangthip<\/b>\u00a0(right),\u00a0<b>Head of SME Banking<\/b>, and\u00a0<b>Ms. Mantinee Akarasern<\/b>\u00a0(left),\u00a0<b>Head of Commercial Marketing Division<\/b>\u00a0received the Marketing Award of Thailand 2025 (MAT Award) in the Sustainable Marketing category. The recognition was granted for the Bank\u2019s continued success in leading the Krungsri ESG Awards and Krungsri ESG Academy initiatives. The award ceremony was organized by the Marketing Association of Thailand.<\/div>\n<div><\/div>\n<div>The Krungsri ESG Awards and Krungsri ESG Academy are designed to support and empower SME entrepreneurs to recognize the importance of operating within the ESG framework and to begin their transition toward sustainable business practices, strengthening their ability to adapt. The Krungsri ESG Academy serves as a key platform for building skills and practical knowledge, enabling SMEs to develop actionable Transition Plans. Meanwhile, the Krungsri ESG Awards act as a stage to honor exemplary businesses that demonstrate concrete ESG practices, serving as a source of inspiration for other companies to follow.<\/div>\n<div><\/div>\n<div>This award reflects Krungsri\u2019s commitment to driving a sustainable society through the continuously developing initiatives that create positive environmental, social, and governance (ESG) impacts. It also reinforces the Bank\u2019s role as a Trusted Sustainable Partner, dedicated to supporting and empowering Thai SMEs to grow in a stable and sustainable way.<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":28722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5,33],"tags":[],"class_list":["post-28721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news-update","category-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0e01\u0e23\u0e38\u0e07\u0e28\u0e23\u0e35 \u0e04\u0e27\u0e49\u0e32\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25 \u201cMAT Award 2025\u201d \u0e2a\u0e32\u0e02\u0e32 Sustainable Marketing - thailandstory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thailandstory.info\/?p=28721\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0e01\u0e23\u0e38\u0e07\u0e28\u0e23\u0e35 \u0e04\u0e27\u0e49\u0e32\u0e23\u0e32\u0e07\u0e27\u0e31\u0e25 \u201cMAT Award 2025\u201d \u0e2a\u0e32\u0e02\u0e32 Sustainable Marketing - 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