Generate New big phenomenon to Thai fashion society, when a super model,
Lukkade – Metinee Kingpayome creates special design of shoes with a famous brand, ‘SHU’, in ‘SHU X METINEE’ collection to address modern lady lifestyle with comfort wear shoes in distinctive design
Create exquisite looks for ladies in every style with the latest shoes collection from ‘SHU’ brand which recently, Kornkanok Sawangraumchok, Chief Executive Director, SHU Global Co. Ltd., has run fashion show to launch special shoes design honored by a top model of the fashion society, Lukkade – Metinee Kingpayome as a designer for ‘METINEE KINGDOM COLLECTION’, and ‘NAKED METINEEE COLLECTION’ , two collections that reflect the identity of an influential woman of Thai fashion society, combined with edgy and modern design with soft and comfortable touch in appealing toSHU’ s concept in perfect combination for fashionista to experience at SHU Flagship Store, LG floor, Siam Square One recently.
The show is honored by many celebrity fans to attend such as, Melanie Yoovidhya, Praewpreeya Jumsai Na Ayutthaya, Tanyawan Devahastin Na Ayudhya, Piyarat Kaljareuk, Vareenithi Kanpaibool, Ascha Charoenrasameekiat, Malinee Coate, Weeranund Sadakornwongwut, and more, including famous actresses, such as Natt-Aniporn Chalermburanawong, Cindy-Sirinya Bishop, Bua-Sarocha Viriyamettakul, Nachad-Kaviyanat Herrmann, Fai-Weluree Ditsayabut, Ying Kanya Riwin and more.
‘SHU’, leading shoes brand by the Thais creates many designs to address the function by every lifestyle, and people in all genders, and ages, under the concept, ‘Everyday Lifestyle’ to facilitate all activities through designing technique firstly emphasizes on comfort touch, in relevant to modern design to fulfill wearer’s character in every occasion.
Kornkanok Sawangraumchok talked about the objective of this launch event that, “This is a great opportunity that we work with Khun Lukkade, top model, and influential one in Thai fashion society as designer for the first time. According to her character with outstanding sense of fashion completely, including her interesting lifestyle to keep eyes on for always. This character fits perfectly to SHU’s idealistic woman. Thus the main concept of this collection is reflected by Khun Lukkade’s lifestyle, transmitted through shoes for lady with smart living.”
While Lukkade – Metinee Kingpayome, added the collections’ design concept that, “According to my career that I’ve involved in the fashion society for a long time. I have worn numerous pairs of shoes and realized that no matter the style of shoes they are, if we feel comfortable, we will become more confident and do our activities more comfortably. At the same time, design is also a key for modern ladies as it will represent our character so vividly. In this collaboration with SHU, I have designed two collections consisting of animal print, and nude color collection to match all skin colors of Thai ladies and address all the needs of ladies through high heel and flat shoes to complete your daily look with confidence.
‘SHU X METINEE’, shoes for modern ladies who are passionate with fashion and have outstanding lifestyle are created through the identity of famous icon of the era, Lukkade – Metinee Kingpayome, made of 100% authentic leather through the meticulous process, allowing ladies to feel comfort wear along with chic and edgy design. High heels and flat shoes are available on selection in which the designer, Lukkade – Metinee Kingpayome has transmitted the shoes design ides through different prints, and colors in two collections. The first collection is called ‘METINEE KINGDOM COLLECTION’ inspired by vivid character of modern women with smart living, transmitted through exotic animal printed shoes, such as tiger and python prints, using technique to print the seven patterns on finely-cut leather sheet for ladies to reveal confidence in every role in the kingdom of styling in their own way. Next, the second collection, ‘NAKED METINEEE COLLECTION’, simple design nude shoes collection for everyday wear, available in 6 color shades of nude to match with Thai girls’ skin colors reflecting classy seductive charm hidden in women.
